Perception

Identity

Soul

Soul

Seeking a shift from commodity to connection

Seeking a shift from commodity to connection

UUMO approached us after a disappointing branding experience that failed to capture their vision. In a CBD market dominated by masculine, clinical aesthetics, they needed an identity that would genuinely resonate with their female audience.

Our team developed a complete brand revitalization with an bold visual language and empowering messaging: creating a refreshing counterpoint to the industry's dull conventions through vibrant colors, playful typography, and copy that speaks directly to women's experiences

Since relaunch, UUMO has rapidly captured market share across Miami's competitive CBD landscape, with 87% of surveyed female customers citing brand personality as their primary purchase driver, proving that authentic differentiation creates immediate category disruption