Perception
Identity
Soul
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Seeking a shift from commodity to connection
Seeking a shift from commodity to connection
BARE came to us with quality self-tanning products but a outdated brand identity that failed to communicate their organic credentials and genuine values. In a market flooded with superficial messaging, their authentic approach remained hidden.
Our team executed a brand transformation, anchoring visual and verbal identity in sustainability and transparency, creating a relatable narrative that fostered trust with increasingly conscious consumers while highlighting innovative product formulations
The strategic rebrand has driven a 40% increase in sales volume across BARE's product line, with significant gains in repeat purchase rates—proving that authentic positioning creates measurable market advantage in the competitive wellness beauty sector.
