Perception

Identity

Soul

Soul

Seeking a shift from commodity to connection

Seeking a shift from commodity to connection

Aura approached us with exceptional product quality but an underdeveloped market identity. Despite superior Irish Seamoss formulations, their brand communication failed to capture the refined essence their products deserved

Our team executed a comprehensive brand strategy spanning visual identity to packaging design, creating a cohesive visual language for social media that educated consumers on seamoss benefits through visually cohesive, informative content.

Following our repositioning, Aura has established itself as the UK's leading Irish Seamoss supplement. Confirmation that thoughtful brand architecture translates directly to market leadership in the competitive luxury wellness sector