Bare

Summary

Bare Organic Tan, a leading provider of organic spray tanning services, has recently undergone a rebranding to better align its image with the company's mission and values.

The new visual identity of the brand is inspired by the natural beauty of the earth, with earthy tones and simple, clean lines that reflect the organic and sustainable nature of the company's products and services. The new logo features a simple, stylized sun, representing the brand's focus on healthy, radiant skin, reinforces the company's commitment to providing natural, organic solutions for achieving a beautiful tan.

‍

‍

What we've done

1. Strategic Discovery

2. Marketing Material

3. Social Media kit

4. Brand kit

5. Physical store design

6. Product Packaging

7. Copywriting

‍

CHALLENGE

The rebranding was necessary as the old branding was not effectively communicating the company's commitment to using only natural and organic ingredients, and the overall lack of consistency in the visual identity made it difficult for customers to recognize and remember the brand.

‍

Solution

— Create a unique story behind the brand

— indicate a new "language" exclusive for Bare Organic Tan's products

— Match their lifestyle vision to the look and experience of the product

— Provide a visual framework that will help the product team iterate faster

OVERALL 

The new branding captures the essence of the company's organic and sustainable approach, making the brand more relatable and trustworthy. It also showcases the company's commitment to innovation, by introducing new products and services that meet the changing needs of its customers.